Have you ever considered the interplay between various digital marketing strategies? And how can you combine them to get the most out of them?
Using Google Ads, for instance, what effect does advertising have on your search engine rankings? Alternatively, what about the influence of SEO on Google Ads campaigns? Social media marketing, on the other hand, influence email marketing.
The Relationship Between PPC and Email?
In other words, are they incompatible and have no effect on each other?
No, they are not mutually exclusive strategies. In reality, they all interact with one another, and each has the potential to improve the performance of the others.
Ads that appear at the top and side of Google, Bing, and Yahoo! searches are known as PPC, or pay-per-click advertising (among other search engines or social media networks). “Pay per click” refers to the fact that only when an ad is clicked does a company have to pay for the ad.
Pay-per-click (PPC) advertising is a low-cost means of acquiring new clients. However, the cost of bidding on certain words and phrases might vary greatly. Because of the high level of competition, certain keywords may cost as little as a few cents per click, while others might cost as much as a few hundred dollars each hit.
One of the most efficient digital marketing strategies is the use of email. On-demand sales aren’t available anywhere else. Simply send an email announcing a special deal, then sit back and watch the leads and sales roll in.
Nevertheless, there’s a major stipulation. You need a list of email addresses in order to send emails!
There are additional strategies at play here… SEO, online advertising, and social media all help drive traffic to your website, which in turn leads to an increase in the number of people signing up for your email list. Sales from promotions will rise in lockstep with the size of your list, so there’s no need to hire more staff. Emailing a list of 10 or 10,000 takes the same amount of time and effort.
Email marketing vs PPC – which is best?
There are a vast variety of marketing channels to choose from when you’re trying to get your product or service in front of potential clients.
Pay-per-click advertising, or PPC for short, may be an option for you. When you use platforms like Facebook Business Manager, Google Ads, and Microsoft Advertising to market your products and services on social media and the search engines, you’re doing this. When someone clicks on your ad, you pay for PPC advertising.
PPC has a lot of problems.
Despite the fact that some marketers have made PPC a central part of their overall marketing plan, it is not for everyone. The following are some of the concerns:
PPC advertising has a lower ROI: For every $1 spent, PPC advertising returns $2. Despite the fact that a 200% return on investment (ROI) seems impressive, email marketing generates an astounding $44 for every $1 invested!
High barrier to entry: Setting up an account on a PPC platform is simple, but creating and optimizing high-performing ads requires effort and expertise.
Competition is fierce: As a business owner, you may find yourself paying a lot of money to attract new clients to your website if your sector or keyword is very competitive. It may cost up to $40 a click in certain areas, such as insurance and lending. Your ad may not appear if you’re not competitive.
Cold email marketing has a purpose.
One of the finest ways to get a good return on your marketing dollars is via email marketing. In addition to the astounding 4,400% ROI, the following benefits are also available:
You’ll have the chance to establish significant connections with potential clients.
There is no need to cross your fingers and hope for the best with PPC when you can speak directly to decision-makers.
Just a laptop, an email provider, and some time to write the ideal message are all you need to send free emails!
If you haven’t tried email marketing yet, we strongly advise you to do so. It’s less expensive, more personalized, and more direct than PPC advertising!
Does SEO affect PPC, or does PPC affect SEO?
“Can my PPC advertisements affect my site’s SEO?” is one of the first queries posed by folks who are new to PPC or SEO. or “can my PPC advertisements be affected by my SEO?” PPC advertisements cannot affect your site’s rating, and your site’s ranking cannot affect PPC ads. This is a logical explanation. Check out our website on PPC and SEO for additional information.
SEO and PPC may, however, work together to improve your entire marketing strategy. Despite the fact that PPC advertising has no SEO advantages, there are other perks that might have an indirect effect on your website’s performance.